Compliance & accessibility
The guardrails that are not optional. Attorney advertising is regulated in North Carolina, and accessibility is both a legal and an ethical baseline. When a post touches either, it goes through review before it ships.
Attorney advertising rules
The NC Rules of Professional Conduct that govern social content — 7.1 (no false or misleading communications), 7.2 (advertising), 7.3 (solicitation of clients), 7.4 / 7.5 (fields of practice & firm names). Plain-language do/don't for posts to come.
Claims, results & testimonials
No guarantees or implied guarantees of outcome; how past results must be framed; when a disclaimer is required; and the rules for client testimonials and reviews.
Required disclaimers
Standing disclaimer language, where it appears (caption vs. on-canvas), and the "advertising material" labeling rules where applicable.
Accessibility
Alt text on every image, captions and transcripts on video, color-contrast minimums for type on canvas, and never encoding critical information in an image alone.
Approval workflow
What needs sign-off before posting, who owns it, and the checklist a post clears before it's scheduled.