Paid social ads
Image ads for Meta (Facebook and Instagram) and LinkedIn, in Minimal, Accent, and Bold. The platform sets the firm name above the image and the headline and button below it, so the image carries one message and the web address. Each preview sits in a simplified post frame to show how the parts read together.
Meta feed · square · 1080 × 1080
Facebook and Instagram feeds. The safest shape: it shows uncropped in every feed placement.
Pierce Law GroupMost families put off estate planning because it feels complicated. It doesn't have to be. Book a free consultation with a Raleigh attorney who explains every document in plain language.
A plan your family can actually use.
Wills, trusts, and powers of attorney in plain language.
Pierce Law GroupMost families put off estate planning because it feels complicated. It doesn't have to be. Book a free consultation with a Raleigh attorney who explains every document in plain language.
A plan your family can actually use.
Pierce Law GroupMost families put off estate planning because it feels complicated. It doesn't have to be. Book a free consultation with a Raleigh attorney who explains every document in plain language.
A plan your family can actually use.
Meta feed · portrait · 1080 × 1350
Takes more of the phone screen in the feed. The extra height goes to the photo, never to more copy.
Pierce Law GroupMost families put off estate planning because it feels complicated. It doesn't have to be. Book a free consultation with a Raleigh attorney who explains every document in plain language.
A plan your family can actually use.
Wills, trusts, and powers of attorney in plain language.
Pierce Law GroupMost families put off estate planning because it feels complicated. It doesn't have to be. Book a free consultation with a Raleigh attorney who explains every document in plain language.
A plan your family can actually use.
Pierce Law GroupMost families put off estate planning because it feels complicated. It doesn't have to be. Book a free consultation with a Raleigh attorney who explains every document in plain language.
A plan your family can actually use.
LinkedIn sponsored content · 1200 × 627
Single-image sponsored post for referral partners: financial advisors, CPAs, and other attorneys.
Pierce Law GroupEstate planning is easier to finish when someone explains it plainly. Pierce Law Group helps Raleigh families put wills, trusts, and powers of attorney in place.
A plan your family can actually use.
Pierce Law GroupEstate planning is easier to finish when someone explains it plainly. Pierce Law Group helps Raleigh families put wills, trusts, and powers of attorney in place.
A plan your family can actually use.
Pierce Law GroupEstate planning is easier to finish when someone explains it plainly. Pierce Law Group helps Raleigh families put wills, trusts, and powers of attorney in place.
A plan your family can actually use.
Specification
| Ad | Size | Safe area | File |
|---|---|---|---|
| Meta feed ad | 1080 × 1080 | 64 px | JPG or PNG |
| Meta feed ad · portrait | 1080 × 1350 | 64 px | JPG or PNG |
| LinkedIn sponsored | 1200 × 627 | 60 px | JPG or PNG |
Text around the image
Sample copy is in paidSocial in src/lib/digital-content.json. Lengths are the platforms’ recommendations before text is truncated, not hard limits.
| Field | Recommended | Sample |
|---|---|---|
| Meta primary text | 125 characters show before “See more” | Most families put off estate planning because it feels complicated. It doesn't have to be. Book a free consultation with a Raleigh attorney who explains every document in plain language. 186 |
| Meta headline | About 27 characters | Book a free consultation 24 |
| Meta description | About 27 characters; not shown in every placement | Pierce Law Group · Raleigh 26 |
| LinkedIn intro text | 150 characters show before “see more” | Estate planning is easier to finish when someone explains it plainly. Pierce Law Group helps Raleigh families put wills, trusts, and powers of attorney in place. 161 |
| LinkedIn headline | 70 characters | A plan your family can actually use 35 |
| Button | Chosen from the platform’s list | Meta: Book now. LinkedIn: Learn more. |
Rules
| Rule | What it means in practice |
|---|---|
| Write the first line to stand alone. | Most people read only what shows before “See more”. Put the reason to act there. |
| Little text in the image. | One headline, the web address, and the label. Both platforms recommend keeping text on images short, and both show their own headline under the image. |
| No button in the image. | The platform adds a real one. A painted button that does nothing frustrates people. |
| Firm name and label. | The full lockup appears in the image as well as on the page name above it. Every ad carries “Attorney advertising”. See Compliance. |
| Speak to the situation, not to a trait. | Meta’s personal attributes policy rejects copy that implies it knows the reader’s age, health, or family status (“Over 60?”, “Just divorced?”). Write “If you’re planning for your parents” instead. |
| No results, no comparisons. | No outcomes, savings, ratings, or “best”. The same rule as every other Pierce ad. |