The social design system
How Pierce Law shows up on social channels — LinkedIn and YouTube first. It inherits the brand's identity (logo, type, color, the gold lozenge) and adapts it to fixed-canvas, mobile-first surfaces, then layers on the platform specs, post templates, and the compliance rules a law firm has to follow.
What this is
A practical playbook for producing on-brand social content without re-deciding the basics every time. It does not redefine the brand — it translates it. Colors, fonts, logo lockups, and voice are owned by the Brand system; this view governs how those assets behave on a 1080 × 1080 post or a 1280 × 720 thumbnail.
Principles
| Principle | What it means in practice |
|---|---|
| One brand, every channel. | A post should be recognizably Pierce Law before the logo is read — same palette, same serif display type, same gold ink. Never introduce a social-only color or typeface. |
| Platform-native, not platform-generic. | Respect each channel's dimensions, safe zones, and reading behavior. A LinkedIn document carousel and a YouTube thumbnail are different crafts — design for where they're seen. |
| Mobile-first legibility. | Most impressions are on a phone. Type, contrast, and focal points must hold up at thumbnail scale before they're approved at full size. |
| Compliant by default. | Attorney advertising is regulated. Claims, testimonials, and results are constrained by NC State Bar rules — see Compliance & A11y. When in doubt, it goes to review. |
How it's organized
| Group | Covers |
|---|---|
| Foundations | Brand assets on a fixed canvas, and the social voice & tone. |
| Image / video / document specs, character limits, and post templates. | |
| YouTube | Channel art, thumbnails, video specs, and overlay / bumper templates. |
| Events | Eventbrite, Facebook event, and webinar images in Minimal, Accent, and Bold. |
| Post Templates | Facebook and Instagram feed, story, and carousel templates, with caption rules. |
| Content & Compliance | Content pillars, posting cadence, and the legal + accessibility guardrails. |
Canonical tokens live in Brand. Anything in this view that references a color, font, or logo defers to the Brand system. If they ever disagree, Brand wins and this page is wrong.