Brand on social
How the identity translates from a responsive web page to a fixed, mobile-first canvas. This is the bridge between the Brand system and every post template that follows.
Logo & lozenge on canvas
Which logo lockup to use at post scale, minimum size, clear space measured in canvas units, and where the gold lozenge device sits as a corner mark or accent. Includes the watermark treatment for video.
Color on a fixed canvas
Which combination-* surfaces are approved for social art boards (navy, ivory, goldwash), default post backgrounds, and contrast minimums when type sits directly on a photo.
Type at post scale
Display sizes for quote cards and thumbnails, the minimum legible body size on mobile, line-length limits in a square, and when to switch the serif display for a heavier UI weight for small-screen punch.
Avatars & safe areas
The profile mark inside a circular crop, the safe zone every template must keep clear of platform chrome (timestamps, action buttons, "see more"), and the per-format safe-area diagrams.