Feed, link, and story templates for the firm's Facebook page, each in three steps: Minimal, Accent, and Bold. Copy comes from the shared campaign file, so a tip, quote, or offer reads the same here as on Instagram and in ads.
Safe area · hatched: platform UI
Facebook square post · 1080 × 1080
The default feed post. One idea and one headline; the body copy belongs in the caption.
01Minimal
Plain answers
A will doesn't avoid probate.
Book a callpiercelaw.com
Educational tip · photo: legal-documents
02Accent
The kindest thing you can leave your family is a plan they already understand.
— Pierce Law Group
piercelaw.com
Quote · photo: elder-hands
03Bold
Estate planning
A plan your family can actually use.
Book a free consultationpiercelaw.com
Evergreen offer · photo: family-porch
Facebook link / landscape · 1200 × 630
Landscape image for link shares and wide posts. Facebook prints the page title and domain under it, so the image carries the headline, not the URL.
01Minimal
Estate planning
A plan your family can actually use.
Book a free consultationpiercelaw.com
Evergreen offer · photo: family-porch-closeup
02Accent
Free webinar
Wills, trusts, and what your family needs.
Thursday, November 1212:00 pm ET · Live on Zoom
Register freepiercelaw.com/webinar
Webinar promo · photo: family-signature
03Bold
Plain answers
Review your plan every three to five years.
Book a callpiercelaw.com
Educational tip · photo: family-album
Facebook story · 1080 × 1920
Full-screen story. Hatched bands mark the profile row and the reply bar; copy stays between them.
01Minimal
The kindest thing you can leave your family is a plan they already understand.
— Pierce Law Group
piercelaw.com
Quote · photo: farmhouse-drive
02Accent
Plain answers
Name a backup for every role.
Executors, trustees, and agents can move, fall ill, or decline. A named backup keeps the plan moving.
Book a callpiercelaw.com
Educational tip · photo: family-gift
03Bold
Free webinar
Wills, trusts, and what your family needs.
Thursday, November 1212:00 pm ET · Live on Zoom
Register freepiercelaw.com/webinar
Webinar promo · photo: family-sign
Post types
The four types the page rotates through, shown at Accent in the square format. A tip teaches one thing. A quote states a value, never a client result. A promo sells one dated event. The offer is the evergreen consultation post.
Educational tip
Plain answers
Review your plan every three to five years.
Book a callpiercelaw.com
photo: kitchen-table-papers
Quote
The kindest thing you can leave your family is a plan they already understand.
— Pierce Law Group
piercelaw.com
photo: family-sunset
Webinar promo
Free webinar
Wills, trusts, and what your family needs.
Thursday, November 1212:00 pm ET · Live on Zoom
Register freepiercelaw.com/webinar
photo: family-sidewalk
Evergreen offer
Estate planning
A plan your family can actually use.
Book a free consultationpiercelaw.com
photo: family-porch
Specs
Format
Size
Safe area
UI bands
File type
Facebook square post
1080 × 1080 px
64 px
None
JPG or PNG
Facebook link / landscape
1200 × 630 px
60 px
None
JPG or PNG
Facebook story
1080 × 1920 px
64 px
Top 250px · bottom 340px
JPG or PNG
Captions
The image stops the scroll; the caption does the explaining. Write it in the voice on Voice & Tone.
Part
Rule
First line
The hook. Facebook folds long captions behind "See more", so the first sentence has to make the point on its own. No greeting, no "Did you know".
Body
Two to four short sentences. One idea, the same one the image states.
Link
One link, after the body, written in full (piercelaw.com/…). No link shorteners. On a link post the preview carries the link, so leave it out of the text.
Hashtags
Zero to three, after the link. Place or topic only, for example #Raleigh or #EstatePlanning.
Disclaimer
Promotional posts end with "Attorney advertising. General information, not legal advice."
Alt text
Describe the photo, then repeat the words on the image. Set it on every image post.
Tip postA will doesn't keep your family out of probate. It tells the court what to do once they're there. Here's what does keep assets out of court. Read more: piercelaw.com
Event postFree seminar in Raleigh: estate planning, plainly. Tuesday, December 1 at 6:30 pm, Cameron Village Library. Reserve a seat: piercelaw.com #Raleigh
Attorney advertising. General information, not legal advice.
