Square, portrait, story, and carousel templates for the firm's Instagram account, each in three steps: Minimal, Accent, and Bold. Instagram captions cannot carry a working link, so every image points to the link in bio instead of a URL.
Safe area · hatched: platform UI or 3:4 grid crop
Instagram square · 1080 × 1080
Square still works in the feed and in carousels. Keep the headline short enough to read at grid size.
01Minimal
Plain answers
Name a backup for every role.
Book a callLink in bio
Educational tip · photo: family-porch-closeup
02Accent
Free webinar
Wills, trusts, and what your family needs.
Thursday, November 1212:00 pm ET · Live on Zoom
Register freeLink in bio
Webinar promo · photo: house-keys-handover
03Bold
The kindest thing you can leave your family is a plan they already understand.
— Pierce Law Group
Quote · photo: family-sunset
Instagram portrait · 1080 × 1350
The default Instagram post: the tallest feed image. The profile grid crops it to 3:4, so 34px drop off each side; turn on the guides to see the hatched edges.
01Minimal
Plain answers
A will doesn't avoid probate.
It directs probate. A funded trust or beneficiary designations keep assets out of court.
Book a callLink in bio
Educational tip · photo: documents
02Accent
Free webinar
Wills, trusts, and what your family needs.
Thursday, November 1212:00 pm ET · Live on Zoom
Register freeLink in bio
Webinar promo · photo: family-sign
03Bold
Estate planning
A plan your family can actually use.
Wills, trusts, and powers of attorney in plain language, from a Raleigh firm that knows your family by name.
Book a free consultationLink in bio
Evergreen offer · photo: family-porch
Instagram story / reel cover · 1080 × 1920
Stories and reel covers. Hatched bands mark the profile row and the reply bar. In a live story, the link sticker goes in the space under the copy.
01Minimal
Plain answers
Review your plan every three to five years.
And after any marriage, divorce, birth, death, move, or sale of a business.
Book a callLink in bio
Educational tip · photo: family-album
02Accent
The kindest thing you can leave your family is a plan they already understand.
— Pierce Law Group
Quote · photo: family-embrace
03Bold
Estate planning
A plan your family can actually use.
Wills, trusts, and powers of attorney in plain language, from a Raleigh firm that knows your family by name.
Book a free consultationLink in bio
Evergreen offer · photo: family-sidewalk
Carousel · cover, content, CTA
A three-slide carousel in portrait. The cover makes one promise and asks for the swipe. The content slide keeps it. The last slide asks for one action. Every slide carries the logo and a slide count, and all three share one step and one photo treatment.
Minimal
1 / 3
Plain answers
Three roles every plan needs filled.
Swipe to see who does what →
1 / 3 · Cover · photo: family-gift
2 / 3
Who does what
The people who act for you.
1ExecutorSettles your estate through probate and pays final bills.
2TrusteeManages trust assets for your beneficiaries.
3AgentActs for you under a power of attorney if you can't.
Swipe →
2 / 3 · Content
3 / 3
Next step
Name them, and a backup for each.
Book a free consultationLink in bio
3 / 3 · CTA · photo: attorney-consult
Accent
1 / 3
Plain answers
Three roles every plan needs filled.
Swipe to see who does what →
1 / 3 · Cover · photo: family-gift
2 / 3
Who does what
The people who act for you.
1ExecutorSettles your estate through probate and pays final bills.
2TrusteeManages trust assets for your beneficiaries.
3AgentActs for you under a power of attorney if you can't.
Swipe →
2 / 3 · Content
3 / 3
Next step
Name them, and a backup for each.
Book a free consultationLink in bio
3 / 3 · CTA · photo: attorney-consult
Bold
1 / 3
Plain answers
Three roles every plan needs filled.
Swipe to see who does what →
1 / 3 · Cover · photo: family-gift
2 / 3
Who does what
The people who act for you.
1ExecutorSettles your estate through probate and pays final bills.
2TrusteeManages trust assets for your beneficiaries.
3AgentActs for you under a power of attorney if you can't.
Swipe →
2 / 3 · Content
3 / 3
Next step
Name them, and a backup for each.
Book a free consultationLink in bio
3 / 3 · CTA · photo: attorney-consult
Specs
Format
Size
Safe area
Crop or UI
File type
Instagram square
1080 × 1080 px
64 px
Shown uncropped
JPG
Instagram portrait
1080 × 1350 px
64 px
The profile grid crops portrait posts to 3:4 (1012 × 1350 centred); keep copy inside it.
JPG
Instagram story / reel cover
1080 × 1920 px
64 px
UI: top 250px · bottom 340px
JPG
Captions
Instagram does not turn caption URLs into links. Point people to the link in bio, and keep the bio link on the page the post is about.
Part
Rule
First line
The hook. Only the opening line shows before "more", so it has to make the point on its own.
Links
None in the caption. End with "link in bio". In stories, use the link sticker.
Hashtags
Three to five, at the end of the caption. Mix place and topic, for example #Raleigh #EstatePlanning #NorthCarolina.
Alt text
Write it on every post under Advanced settings. Describe the photo, then repeat the words on the image.
Carousels
The caption says what the slides cover. Each slide's alt text repeats that slide's words.
Disclaimer
Promotional posts end with "Attorney advertising. General information, not legal advice."
CaptionEvery role in your plan needs a backup. Executors, trustees, and agents can move, fall ill, or say no. Book a free consultation through the link in bio.
#EstatePlanning #Raleigh #NorthCarolina
Attorney advertising. General information, not legal advice.
Alt text · carousel coverThree generations of a family exchange a small gift on a porch. Text reads: Three roles every plan needs filled.
