Google display ads
The uploaded image ad set for the Google Display Network: eight standard sizes, each in Minimal, Accent, and Bold. Every unit carries one message, the full Pierce Law Group logo, and a button. The layout changes with the shape, so a 320 × 50 banner is not a shrunken rectangle. Units are drawn at their real pixel size.
Quiet and correspondence-grade. Paper does the work; the brand is a signature, not a statement.
A plan your family can actually use.
Wills, trusts, and powers of attorney in plain language.
A plan your family can actually use.
A plan your family can actually use.
Wills, trusts, and powers of attorney in plain language.
- Wills
- Trusts
- Powers of attorney
A plan your family can actually use.
- Wills
- Trusts
- Powers of attorney
A plan your family can actually use.
A plan your family can actually use.
Plan for your family.
Plan for your family.
Recognizably Pierce at arm’s length. A navy or gold band frames ivory content.
A plan your family can actually use.
Wills, trusts, and powers of attorney in plain language.
A plan your family can actually use.
A plan your family can actually use.
Wills, trusts, and powers of attorney in plain language.
A plan your family can actually use.
A plan your family can actually use.
A plan your family can actually use.
Plan for your family.
Plan for your family.
Full-bleed navy with gold ink, and full-bleed photography where the format has room. For rooms, not envelopes.
A plan your family can actually use.
Wills, trusts, and powers of attorney in plain language.
A plan your family can actually use.
A plan your family can actually use.
Wills, trusts, and powers of attorney in plain language.
A plan your family can actually use.
A plan your family can actually use.
A plan your family can actually use.
Plan for your family.
Plan for your family.
Sizes and layouts
All eight sizes are in DIGITAL in src/lib/canvas-templates.ts. The previews and this table read the same records.
| Unit | Size | Safe area | File | Layout |
|---|---|---|---|---|
| Billboard | 970 × 250 | 14 px | PNG or JPG, 150 KB max | Runs horizontally: copy, then the call to action. Accent places the photo left and a navy band right; Bold lays the copy over the photo’s quiet side. |
| Leaderboard | 728 × 90 | 8 px | PNG or JPG, 150 KB max | One line of logo, headline, and button. Accent adds a navy logo panel and a photo crop; Bold keeps the photo to the right edge. |
| Half page | 300 × 600 | 14 px | PNG or JPG, 150 KB max | Stacks logo, photo, copy, and a full-width button. The tallest unit, so it carries the most copy. |
| Wide skyscraper | 160 × 600 | 10 px | PNG or JPG, 150 KB max | A narrow stack. The headline wraps to four or five short lines; the button spans the column. |
| Medium rectangle | 300 × 250 | 12 px | PNG or JPG, 150 KB max | Logo, headline, button. The most-served unit, so it is the one to get right first. |
| Large rectangle | 336 × 280 | 12 px | PNG or JPG, 150 KB max | The medium rectangle’s layout with more air. Same type sizes. |
| Large mobile banner | 320 × 100 | 8 px | PNG or JPG, 150 KB max | Logo over a short headline, button right. Accent adds a square photo; Bold sets the copy over the photo’s quiet side. |
| Mobile banner | 320 × 50 | 6 px | PNG or JPG, 150 KB max | Logo, a four-word line, and a button. No photo and no eyebrow at any step: at 50 px tall there is no room for either. |
Rules
| Rule | What it means in practice |
|---|---|
| One message per ad. | One headline, one button. Nothing else competes. The billboard and half page may add one supporting line; no unit carries a list of claims. |
| The button is always visible. | Gold fill with navy text on navy, navy fill with ivory text on white or ivory. “Book a call” on units under 300 px wide or under 100 px tall; “Book a free consultation” where it fits on one line. |
| The logo is always visible. | The full Pierce Law Group lockup on every unit, never the PL monogram alone, because the firm name must appear on every ad. Colour on white and ivory, yellow on navy and on the Bold scrim. |
| Border on light ads. | Google requires an image ad with a white or very light background to be distinguishable from the page. Minimal and Accent carry a 1 px --neutral-400 keyline on all four edges. Bold is navy to the edge and needs none. |
| 150 KB per file. | Google’s limit for uploaded image ads. Export PNG for Minimal (flat colour compresses well) and JPG at about 80% quality for Accent and Bold (photos). |
| Readable at real size. | Headlines are 16 px or larger on every unit. The smallest text is the “Attorney advertising” line at 8 px. Check every unit at 100% before export, not zoomed in. |
| Attorney advertising label. | Seven of the eight units carry “Attorney advertising” at 8 px or larger. The 320 × 50 cannot hold it legibly, so don’t run that unit in a campaign where the label is required. See Compliance. |
| No results, no comparisons. | Ads describe the service and the next step. They never state case outcomes, savings, or that Pierce is better than another firm. |
| People stay in frame. | The photo is cropped around its people using the focus point in print-content.json. Narrow units (160 × 600, 320 × 100) shift the crop toward the grandparents and child so a face, not a porch column, fills the slot. |